Narrative-Driven Design Journey
PORTFOLIO STILL IN PROGRESS
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Throughout my career, I've developed an interest in creative storytelling and impeccable design, which means that my design approach is centered on storytelling. My work is about crafting a narrative that resonates with clients, not just creating visuals.
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My experience includes dynamic marketing strategies that produce results, as well as a commitment to cutting-edge trends that allows me to create engaging experiences that resonate across multiple platforms. My portfolio is a collection of my design experiences and projects. It represents development, growth, and exploration in the field of design.
MassKara Festival 2023
July 2023 - August 2023
Bacolod Yuhum Foundation is the official organizing team of MassKara Festival 2023.
I've helped them craft captivating marketing assets that powerfully communicate brand messages and goals, spanning business cards, video presentations, show books, marketing packages, ID card designs, event posters, and more.**
**Credit to the original artist for the logo used in these designs
Star Goop
June 2023 - Present
Star Goop Company is a startup marketing company that develops dynamic marketing strategies, research and create high-quality content, plan and manage campaigns, and deliver value-based results.
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As a project-based under their company, I created captivating marketing collateral to effectively communicate brand messages, such as business cards, flyers, and presentations.
**Credit to the original artist for the logo used in these designs
Empower Solar Solutions
February 2022 - June 2023
-(work in progress)
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While I'm still working on and curating the website, you can see marketing collaterals in this GDrive link.
**Credit to the original artist for the logo used in these designs
Come Rain or Shine
July 2021 - July 2022
Come Rain or Shine is an independent Auckland business owned by Sasha Reid and Gabrielle Pritchard. They bring an innovative and sculptural approach to landscape design and help refresh exterior spaces, breathe new life into gardens.
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I collaborated with them in the creative process that fueled the startup's growth. As their sole employee, I was in charge of making all marketing efforts a reality. My responsibilities included content creation, website management, email marketing, marketing automation, and administrative duties.
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I created compelling and resonant content for a variety of platforms, including social media channels, and marketing collaterals. I was also in charge of designing and curating the company website, ensuring it had a user-friendly interface, eye-catching visuals, and smooth functionality, thereby improving the overall customer experience.
My adaptability and diverse skills in marketing, web design, and administration were critical in helping them launch their business.
**Credit to the original artist for the logo used in these designs
Architectural Works
This is where the convergence of my architectural expertise and digital marketing prowess unfolds. With a strong background in project management, I've orchestrated the smooth execution of intricate architectural projects.
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What distinguishes my portfolio is the combination of my architectural background and digital skill. I've turned concepts into vibrant realities using Adobe Photoshop and Lumion, elevating the aesthetic allure and conveying the essence of each project.
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Though my expertise in digital marketing remains my main focus, my portfolio also serves as a testament to my architectural journey. It's a chance to see the harmonious blend of architectural finesse and digital innovation, exemplified by compelling visual narratives that bridge these disparate domains.
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Notably, I am honored to have been recognized during our thesis awards night, receiving accolades for Outstanding Architectural Presentation, Outstanding Research, and Outstanding Oral Defense, all of which underscore my commitment to excellence in both architecture and digital expertise.
Brand Design
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This branding design case study unveils the transformation of the The Sailor’s Investor’s visual identity, where finance literacy meets maritime passion- bringing the tides of investing and personal finance.
The podcast, a side project of a sailor, needed an impactful brand presence that connected with its target audience while effectively communicating its unique content blend.
At the heart of this journey, a distinctive logo emerged- the color palette drew inspiration from the ocean's depths and waves, evoking both adventure and prosperity. Alongside this, the main font exudes a refined touch that give any headline an elegant appearance, while the secondary font adds a touch of contemporary flair.
The comprehensive branding package encompasses captivating social media post templates and enlightening infographics. These engaging visual elements simplify intricate financial concepts, fostering audience connection. By harmonizing design elements, this case study underlines the profound impact of meticulous brand design in capturing attention, forging resonance, and effectively communicating the podcast's mission of financial empowerment to seafarers.
Slide Presentation Designs
During my time in Graduate School, I was in charge of designing and organizing our group's case study presentations. In addition to contributing substantively to the content, I was in charge of translating our findings into visually engaging and impactful slideshows.
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These slide presentation designs exemplify my commitment to balancing aesthetics and substance. I ensured that our audience understood the essence of our case studies by meticulously arranging information, using effective typography, and incorporating relevant visuals. This collaborative effort honed my ability to distill complex ideas into concise yet informative visuals, emphasizing the importance of visual communication in communicating research findings.
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These presentation designs demonstrate my multifaceted contributions to group projects as well as my ability to combine design sensibilities with subject matter expertise. Through these experiences, I've demonstrated my dedication to improving the overall effectiveness of content delivery, emphasizing my commitment to both teamwork and the art of visual storytelling.
Logo Studies for Conceptual Exploration and Upskilling
This section of my portfolio contains a collection of logo studies that I worked on in order to improve my design skills and explore different conceptual approaches. These studies are the result of a creative project in which I collaborated with a partner to conceptualize and create various logo mockups.
While not my primary area of expertise, these logo studies demonstrate my commitment to lifelong learning and development. Each mockup is an individual investigation of visual elements, typography, and design principles. I wanted to challenge myself and broaden my creative horizons with this exercise, all while honing my design sensibilities.
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These conceptual logo studies demonstrate my ability to play around with different styles, color palettes, and composition techniques. The goal of this collection is to demonstrate not only my willingness to step outside of my comfort zone, but also my ability to generate imaginative design concepts.
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While they do not yet represent a professional level of expertise, they do demonstrate my dedication to continuous improvement and creative growth.